CARIBBEAN DIASPORA - EUROPE, NORTH AMERICA, CARIBBEAN
Carnival culture has been adopted as universal Caribbean culture. Once upon a time, some people (Jamaican people) would actively protest when a soca tune came on during a party. Today, Jamaican people are actively seeking out soca rhythms and adopting the tunes as their own. With enough targeting (via FB, etc.), this Boiler Room can garner the attention of Caribbean people across the diaspora in the US, UK and other Caribbean islands.
UK - BRISTOL/LONDON
Jus Now has a strong following in the UK. So does Boiler Room. It is safe to assume that, for a UK artist/producer, getting a Boiler Room is a very big accolade. Sam Interface being from Bristol makes this Boiler Room a big deal for Team Bristol. With proper targeting in the UK, we could loop in a several thousand pairs of UK eyes and ears for the broadcast of a Jus Now Boiler Room.
MAINSTREAM - EDM/MUSIC FESTIVAL GOERS
Chris/Jillionaire has the Major Lazer fanbase to leverage for this Boiler Room. His involvement and promotion via social will have the global festival kid rushing to the broadcast. Chris will be the talent that will bring out the mainstream American, Latin American, and European viewer to log in and make a significant impact on the overall broadcast numbers.
BOILER ROOM LOYALISTS
Boiler Room is a community and a platform for discovering new music. The Boiler Room loyalists will be tuned in to see what music/DJ's they can discover/critique; it's an opportunity to show the context of Trinidadian carnival and the types of global influences that keep the culture going.